Independent Guide — Simple Plans & Asda Rewards
📞 Ask us about Asda Mobile →Asda Mobile is an MVNO run by Asda Stores Ltd (majority-owned by TDR Capital) and operates on Vodafone's network. Refreshed in June 2025 with a new plan range, Asda Mobile is positioned as a straightforward, affordable option with no mid-contract price rises and integration with the Asda Rewards loyalty programme. It's best suited to existing Asda shoppers who want a simple, reliable mobile plan without the complexity of major networks.
We don't display live prices as they change often — check Asda Mobile's website for today's offers. Below we explain how each plan type works.
Asda Mobile plans (refreshed June 2025) are available on 12-month and 24-month contracts. Data ranges from 3GB up to Unlimited. No mid-contract price rises — your monthly price stays fixed. Free EU roaming in 46 European destinations (5GB fair-use cap). Asda Rewards cashback on monthly bills (2–5% of monthly cost returned as cashback to your Asda Rewards wallet).
Asda Mobile does not offer traditional handset contracts — it's focused on SIM Only. Customers who want a new phone would need to buy it outright or use a separate finance arrangement.
Asda Mobile PAYG is available — simple top-up options. Good for very occasional users. Network is Vodafone (99% 4G).
Asda Mobile historically did not offer eSIM — this has been a notable gap. Check Asda Mobile's current website for the latest eSIM availability as this may have changed.
Asda Mobile runs on Vodafone's network — approximately 99% 4G population coverage and 5G available (included free on all plans). Coverage mirrors Vodafone's. 5G speeds behind Three and EE but solid.
Asda Mobile includes free EU roaming in 46 European destinations on eligible plans. A 5GB fair-use data cap applies while roaming — significantly less than O2's 25GB or Lebara's 30GB. Worth noting for heavy data users abroad. For EU travel with more data, O2 or Tesco Mobile are stronger options.
Earn 2–5% cashback on your monthly mobile bill into your Asda Rewards wallet — spendable in Asda stores.
Your price stays fixed for the duration — no annual mid-contract increases unlike the major networks.
46 European destinations included with 5GB fair-use data cap. No daily charge.
Plans typically among the cheaper options for equivalent data, especially on 24-month contracts.
Runs on Vodafone's 99% 4G network with 5G access included free.
Available in Asda stores and online — convenient for existing Asda shoppers.
Our independent team covers all 12 major UK networks — call us or drop a message and we'll guide you honestly.